Mission, Vision, & Values
CPC Global
CPC Global is a for-profit multicultural marketing and public relations firm founded by Colette Phillips. While it shares leadership and mission alignment with Get Konnected! and The GK Fund, it operates as a separate business entity focused on strategic communications, brand visibility, and inclusive engagement.
Mission
To strengthen relationships between their clients and diverse audiences through culturally-aware public relations, marketing, crisis management, and brand-building strategies—particularly to support inclusion, equity, and community engagement.
Vision
To position themselves (and their clients) as trusted bridges across cultural, social, and industry divides—especially within the Boston region—by using storytelling, multicultural marketing, and strategic network-building.
Core Values
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Cultural Competence & Inclusion
Centering diverse voices and creating authentic messaging for underrepresented communities. -
Strategic Partnerships & Network-Building
Leveraging platforms like Get Konnected! and cross-sector collaborations to expand influence. -
Integrity & Trust
Demonstrated through high-level client commendations and a commitment to transparency. -
Proactivity & Responsiveness
Excelling at crisis management and turning challenges into opportunities. -
Empowerment & Leadership
Elevated by thought leadership, mentorship, and signature speaking engagements focused on women, entrepreneurs, and BIPOC professionals.
Mission, Vision, & Values
The GK Fund
The GK Fund is a legally separate 501(c)(3) nonprofit organization, founded by Colette Phillips and Andre Porter. While closely aligned with Get Konnected! and CPC Global, it operates independently to drive direct support for underrepresented entrepreneurs.
Mission
The GK Fund supports culturally diverse entrepreneurs and small businesses by connecting them to opportunities for sustainability, growth, and long-term success.
Vision
The GK Fund envisions an inclusive business eco system where entrepreneurs and small businesses regardless of background and circumstance have the opportunity to thrive and prosper.
Core Values & Principles
1.The Power of Konnections:
Konnecting culturally diverse entrepreneurs and small business grantees to resources and expertise, helping them through their success journey.
2. Inclusion and Allyship:
Ensuring grantees have access to opportunities, supporting them by opening doors to networking and relationships.
3. Individual Agency:
Honoring grantee agency and ability to make their own choices
4. Access:
Ensuring culturally diverse entrepreneurs and small businesses have access to the larger business environment
5. Ethical Standards:
Making decisions based on fairness, honesty, integrity and respect
6. Social investments:
The important role culturally diverse entrepreneurs and small businesses have in building prosperous and healthy communities
7. Collaborative Partnerships:
Fostering partnerships with key stakeholders including businesses, government, and organizations to leverage strength and maximize impact